San Luis Obispo groups get state grant for climate messaging

The Diversity Coalition of SLO County, R.A.C.E. Matters, the Central Coast Coalition for Undocumented Student Success, and Brooklyn-based tech company BlocPower have received $340,000 from TECH Clean California, a state program funded by California gas ratepayers, to improve the equity of messaging around climate action. 

The goal is to develop "targeted and inclusive marketing and educational materials for equitable electrification." 

The grant partners plan to go directly into underserved communities of SLO County to test out different types of messaging about climate action that can cut through industry-specific jargon and connect with the people. 

The outreach events will focus on climate topics that range from simple tips to lower utility bills to why heat pumps and inductive stoves are more economical and environmentally friendly.